Private Label

Heartland’s private label (store brand) product offerings are national brand equivalent (NBE), matching product specifications and providing retailers and consumers a high-quality product at a great value. We can fulfill your needs for sweeteners, coffee, creamer and liquid water enhancers.

Private Label Sweeteners

Heartland is the leading provider of private label sweeteners in the U.S., supplying the majority of U.S. retailers with their store brand sucralose, stevia, saccharin and aspartame sweeteners. We also develop blends containing some sugar for functional baking solutions. Regardless of the sweetener type, we match NBE product specifications for every usage need, including packets, granulated pouches, jars and portable liquid sweeteners.

Private Label Coffee

For years, Heartland has been making coffee taste better with sweeteners and flavor enhancers, and now we’re making great-tasting coffee ourselves. Available in private label, our exciting lineup of authentic cold brew coffee products are handcrafted in small batches, featuring a full assortment of pure concentrates ideal for foodservice and self-serve customers as well as ready to drink cold brew coffees with a 12-month shelf life; no refrigeration needed.

Private Label Creamer

Heartland offers liquid coffee creamer products in the top-selling NBE flavors: French Vanilla, Hazelnut, Caramel Macchiato, Pumpkin Spice, Original and Half & Half. Available in a variety of package sizes for retail and foodservice customers.

Private Label Liquid Water Enhancers

Heartland is the leading provider of private label liquid water enhancers (LWE) in the U.S., supplying the majority of U.S. retailers with their store brand LWE products. We match NBE product specifications, and the private label LWE business continues to grow through flavor and packaging innovation. Our R&D team continues to work on healthy options and solutions through this concentrated, on-the-go technology. Available in several types, including natural, electrolyte, energy, tea, kids and core flavors.

Contact us to discuss how Heartland can help you grow your business.

Contact Us

Corporate

14390 Clay Terrace Blvd.,
Suite 205
Carmel, IN 46032

317-566-9750

Distribution Center

4925 W. 86th St.,
Suite 129
Indianapolis, IN 46268

317-708-2963

Manufacturing

4635 W. 84th St.,
Suite 300
Indianapolis, IN 46268

317-876-7121

Europe

Casablancaweg 12
1047 HP Amsterdam
The Netherlands

+31 (0)85 7731931

Latin America

Corporativo Punta Santa Fe
Avenida Prolongación Paseo de la Reforma
No. 1015, Piso 22 Torre A
Mexico, Ciudad de Mexico
Código Postal 01376

+52 55 41647000

Contact Us

  • Corporate

    14390 Clay Terrace Blvd.,
    Suite 205
    Carmel, IN 46032

    317-566-9750

  • Distribution Center

    4925 W. 86th St.,
    Suite 129
    Indianapolis, IN 46268

    317-708-2963

  • Manufacturing

    4635 W. 84th St.,
    Suite 300
    Indianapolis, IN 46268

    317-876-7121

  • Europe

    Casablancaweg 12
    1047 HP Amsterdam
    The Netherlands

    +31 (0)85 7731931

  • Latin America

    Corporativo Punta Santa Fe
    Avenida Prolongación Paseo de la Reforma
    No. 1015, Piso 22 Torre A
    Mexico, Ciudad de Mexico
    Código Postal 01376

    +52 55 41647000